Segment is building a platform for collecting customer data. They provide a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database.
Sync data from Segment into a dedicated data lakehouse fully managed by The Data Refinery. Data from Segment is ready to use however you need.
Authorise the connection using our UI and watch the data roll in, no more pipeline maintenance.
Single view of a customer
Common data model
Built-in analytical models
Segment is compatable with our common data model! 🎉
Your data from Segment can be combined with other Refinery Insights sources to produce a single view of the customer presented in an analytics ready schema - providing full access to all the insights, reports, and segmentations available in The Data Refinery.
Segment is a Standard Connector when using it with Refinery Insights, meaning there will be some configuration required to get all the data correctly working in the common data model.
There may be an additional charge depending on your specific requirements.
Segment isn't currently supported by our common data model. But don't worry! We're always expanding our model.
If you're interested in powering the insights generated by The Data Refinery with data from Segment, please contact us for more information.
Whether you want to streamline your reporting, create data-driven marketing segmentations, or just want all your data in one place, we'll show you how The Data Refinery can maximise the value of your data.