The Data Refinery Blog

Learn how to get the most from your data straight from the minds of experienced data science and engineering experts.
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RFM Analysis for Marketing to Segment Customers

RFM analysis is a way of statistically segmenting customers to create targeted groups based on three key attributes of customer behaviour – Recency, Frequency and Monetary Value.
Tom Wardell
December 7, 2021
Tech Life

Driving Data Value – Origins of The Data Refinery

Coming from a career filled with frustration of disjointed data, our CEO Anna Sutton founded The Data Refinery along with Ed Thewlis to give non-techy people the ability to access the full value in their data.
Anna Sutton
November 22, 2021

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Combine all your data from your source systems to create a single source of truth for your entire organisation.

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Collection of pre-built reports highlighting key data insights across primary reporting areas, automating the time-consuming process of report generation.

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Access advanced analytical models usually only available to enterprise scale companies with dedicated data science teams.

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The Data Refinery is the trading name of Binary Factory Limited. A registered company in England and Wales company number 11062640.