With the incredibly tough trading conditions across the retail sector, how can commerce brands better use the data they already have to improve all aspects of sales, marketing and customer service?

The more we engage with new opportunities and customers, the more we notice same themes keep cropping up. Read on to discover some of our client's biggest challenges —and how we have helped to solve them.

Shopify & Magento are crucial for online sales and data generation, but their different approaches to handling information create unique reporting challenges.

By putting your new customer data to work using data activation techniques, you can transform your post-Christmas momentum into long-term success.

Now the Christmas madness is over, and you’ve got an influx of new customers, it’s time to get to work to maximise the investment you’ve made.

As we head into the festive period, here are a bunch of new product improvements we have introduced for our customers. We have much more planned for 2025 to further improve e-commerce performance and understanding.