The Data Refinery | CDP built on a Data Lakehouse

A single source for all your data

Power all functions from a single source of truth, putting reliable data in the hands of those who need it.

Understand who your customers really are

Go beyond a basic understanding of your customers and find out what really makes them tick. Drive smart tactical campaigns based on statistical analysis, behavioural traits, and cohort characteristics.

Single view of the customer

Bring your customer data together to create unique profiles that produce a Single Customer View. By putting the needs of the customer first, only value-adding data is combined, giving you insights into your customer's behaviour without being invasive or collecting unnecessary data.

Segment customers based on statistical analysis

Optimise campaigns and target key customer groups based on data-driven analytics as well as enrichment data to communicate with customers at the right time with the right message.

Drive campaigns directly from your data

Eliminate the need to manually move data to create campaign lists and drive targeted campaigns at a tactical level directly from your unified data source to your marketing stack.

Faster time to insight

Spend more time analysing data and producing insights than wasting time building and maintaining data engineering solutions.

Access source data

All source data from your connected systems stored in one place, ready for you to build your own data model.

Common data model

Our common data model handles the inconsistencies and uniqueness of each data source, giving you an analytics ready schema right out the box.

Reliable data source

Trust what your data is telling you is accurate. With no manual input causing errors or poorly maintained ETL pipelines missing data, build insights and audiences with confidence.

All your KPIs, readily available and updated daily

Save hours each week by having instant access to all your KPIs, available any time without delay to share with stakeholders.

No more manual data wrangling

Data from across your organisation is combined into a single location, giving you visibility to track KPI’s measuring company performance without having to manually update the underlying data.

Identify growth opportunities

Spot patterns in your data and the levers you can pull to change the output, allowing you to identify growth opportunities in market, product, and customer groups.

Forecast and plan based on past actuals

Use the all of your data to make accurate plans based on statistical outputs. Put science in your targets rather than relying on gut feeling, a single siloed data source, or a basic growth multiple.

Cross functional consistency

Have every team operate from the same source of information. Strategic level reports and tactical actions come from the same data, improving accuracy and saving time.

Single source of truth

All your company data is stored in a single location, both in raw format and in our common data model, accessible by any team member without the need to manually export and move data.

Eliminate manual data management

You and your team don’t have to spend time exporting and joining data when generating reports, making strategic decisions, or implementing tactical level actions.

Maintain data integrity

There is no reliance for any manual input in the production of insights – just the story of the data, direct from source.

Streamline your data architecture

Take away much of the heavy infrastructure burden without relinquishing control of your data.

Automated ETL pipelines

All the set-up, running, and maintenance of all your ETL pipelines are fully managed by us, running on a pre-defined schedule.

Fully hosted service

The Data Refinery is a fully managed software as a service, hosted on secure cloud infrastructure in Europe.

Land data in a destination of your choice

Use our data storage or select a destination you manage. Regardless of what you choose, you’ll have full access to all your data.

Make better business decisions

Drive your business operations from a single source of truth, enabling you to make informed data-driven decisions.

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Unified Data Source

All your data sources combined into a central location, stored in both source format and our common data model, readily available for use anywhere.

Single View of the Customer

A consistent, holistic view of all your customers activities.

Save Time on Repetitive Tasks

Eliminates the need to manually download and wrangle data to produce insights.

Dynamic Strategic Insights

Automatically updating KPI’s tracking primary reporting areas available to share with key stakeholders.

Built-in Data Science

Group customers using built-in descriptive and predictive analytical models without the need for a dedicated team.

Drive Tactical Actions

Power campaigns from clean, unified data – segmented based on data-driven insights.

Integrations

Activate your data

Connect all your data sources to access everything in one place, eliminating the need to manually move and join data. Directly feed your marketing stack with reliable, enriched data to drive highly targeted campaigns.

View our integrations 

Security

Your data is in safe hands

We understand the value data has and the rights of those who own it. To keep all data secure, everything we build takes a security first approach, going beyond regulatory requirements to ensure enterprise levels of security is provided to all our customers.

ISO 27001 and
Cyber Essentials Plus

We are fully accredited to ISO27001 standards and are certified under the Cyber Essentials scheme, we continually strive to improve our data security processes.

European Data Storage

All data processed and stored by The Data Refinery is located in servers based in the UK and Europe - other hosting locations are available on request.

Single tenancy data architecture

Every customer has their own dedicated data environment, meaning your data can never cross paths with anyone without your permission.

Security maintenance

With each new release, we review our entire security infrastructure to check for any potential security concerns and resolve them before they become an issue.

Customer Success

See how we've helped our customers

How a fully managed data warehouse transformed Perrys analytical capabilities

Perrys have saved countless hours each week and transformed its analytical capabilities by using a fully managed data warehouse to centralise its data and make it readily available for use.

Maximise your data value while lowering time to insight