Maximise your data value while lowering time to insight

The Data Refinery is a Customer Data Platform with Data Warehouse functionality to combine and store all your business data in one location, with built-in report automation and predictive analytical models.
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Testimonials

What Our Customers Say

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Information that previously has been very time consuming and difficult, if not impossible to get is now available for us quickly and efficiently. It has opened up endless possibilities as to how we can grow and develop our activities and enabled us to ask more questions of the questions we originally thought we had!

Louise Bradbury

Head of Customer and Digital Marketing, Perrys
Marketing

Understand who your customers really are

Go beyond a basic understanding of your customers and find out what really makes them tick. Drive smart tactical campaigns based on statistical analysis, behavioural traits, and cohort characteristics.

Multi-channel campaign insights

All your company data is stored in a single location with a common schema and is accessible by any team member without the need to manually export and move data.

Segment customers based on statistical analysis

Optimise campaigns and target key customer groups based on data-driven analytics to communicate with customers at the right time with the right message.

Drive campaigns direct from your data

Eliminate the need to manually move data to create campaign lists and drive targeted campaigns at a tactical level directly from your unified data source to your marketing stack.
Example marketing profile
Example KPIs pointing to a dashboard
Finance

All your KPIs readily available and updated daily

Save hours each week by having instant access to all your KPIs, available any time without delay to share with stakeholders.

No more manual data wrangling

Data from across your organisation is combined into a single location, giving you visibility to track KPI’s measuring company performance without having to manually update the underlying data.

Identify growth opportunities

Spot patterns in your data and the levers you can pull to change the output, allowing you to identify growth opportunities in market, product, and customer groups.

Forecast and plan based on past actuals

Put science in your targets rather than relying on gut feeling, a siloed data source, or a basic growth multiple. Use the all of your data to make accurate plans based on statistical outputs.
Operations

Cross-functional consistency

Have every team operate from the same source of information. Strategic level reports and tactical actions come from the same data set, improving accuracy and saving time.
All your company data is stored in a single location with a common schema and is accessible by any team member without the need to manually export and move data.
You and your team don’t have to spend time exporting and joining data when generating reports, making strategic decisions, or implementing tactical level actions.
There is no reliance for any manual input in the production of insights and no room for manipulation of the data – just the story of the data, direct from source.
Marketing, finance, operations, reporting, support, sales into one location

A single source for all your data

Power all functions from a single source of truth, putting reliable data in the hands of those who need it.
Marketing
Finance
Operations

Understand who your customers really are

Go beyond a basic understanding of your customers and find out what really makes them tick. Drive smart tactical campaigns based on statistical analysis, behavioural traits, and cohort characteristics.

Single view of the customer

Bring your customer data together to create unique profiles that produce a Customer 360. By putting the needs of the customer first, only value-adding data is combined, giving you insights into your customer's behaviour without being invasive or collecting unnecessary data.

Segment customers based on statistical analysis

Optimise campaigns and target key customer groups based on data-driven analytics to communicate with customers at the right time with the right message.

Drive campaigns direct from your data

Eliminate the need to manually move data to create campaign lists and drive targeted campaigns at a tactical level directly from your unified data source to your marketing stack.
Single View of the Customer

All your KPIs readily available and updated daily

Save hours each week by having instant access to all your KPIs, available any time without delay to share with stakeholders.

No more manual data wrangling

Data from across your organisation is combined into a single location, giving you visibility to track KPI’s measuring company performance without having to manually update the underlying data.

Identify growth opportunities

Spot patterns in your data and the levers you can pull to change the output, allowing you to identify growth opportunities in market, product, and customer groups.

Forecast and plan based on past actuals

Put science in your targets rather than relying on gut feeling, a siloed data source, or a basic growth multiple. Use the all of your data to make accurate plans based on statistical outputs.
Example KPIs pointing to a dashboard

Cross functional consistency

Have every team operate from the same source of information. Strategic level reports and tactical actions come from the same data set, improving accuracy and saving time.
All your company data is stored in a single location with a common schema and is accessible by any team member without the need to manually export and move data.
You and your team don’t have to spend time exporting and joining data when generating reports, making strategic decisions, or implementing tactical level actions.
There is no reliance for any manual input in the production of insights and no room for manipulation of the data – just the story of the data, direct from source.
Marketing, finance, operations, reporting, support, sales into one location

Make better business decisions

Drive your business operations from a single unified source to save your team time and understand your customer behaviour, enabling you to make more informed data-driven decisions.
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Unified Data Source

All your data sources combined into a central location, deduplicated and readily available for use anywhere.

Single View of the Customer

A consistent, holistic view of all your customers activities.

Save Time on Repetitive Tasks

Eliminates the need to manually download and wrangle data to produce insights.

Dynamic Strategic Insights

Automatically updating KPI’s tracking primary reporting areas available to share with key stakeholders.

Built-in Data Science

Group customers using built-in descriptive and predictive analytical models without the need for a dedicated team.

Drive Tactical Actions

Power campaigns from clean, unified data – segmented based on data-driven insights.

How it works

The Data Refinery combines all your business data in one location, eliminates manual data management, and uncovers underlying value in your data.
Three arrows into a central location

Data Centralisation

A common source of data to power your entire organisation
Dashboard with placeholders and yellow bolt

Automation

Save time through the elimination of repetitive tasks at the strategic and tactical levels
Diagonal arrow pointing right over bars

Drive Value

Understand why something happened and activate data across all channels
Data Warehouse

Consolidate your data in one place

A fully managed data warehouse with a unified schema and single view of the customer. Store all your data in one place without the headache of building and maintaining complex infrastructure.
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Three data sources combined into a single profile
Reporting automation example dashboards
Reporting Automation

Save hours each week with automated reports

Centralise and streamline the production of key metrics and performance reporting tracked at all levels of your organisation.
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Advanced Analytics

Data-driven value

Maximise the value in your data through access to advanced analytical models and data enrichment usually only available to enterprise scale companies with dedicated data science teams.
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Forecasting, RFM, data-driven customer segment
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Download our product catalogue

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Download our Product Catalogue
Integrations

Activate your data

Connect all your data sources to access everything in one place, eliminating the need to manually move and join data. Directly feed your marketing stack with reliable, enriched data to drive highly targeted campaigns.

View our integrations
Security

Your data is in safe hands

We understand the value data has and the rights of those who own it. To keep all data secure, everything we build takes a security first approach, going beyond regulatory requirements to ensure enterprise levels of security is provided to all our customers.

ISO 27001 accreditationCyber Essentials Plus accreditation

ISO 27001 and
Cyber Essentials Plus

We are fully accredited to ISO27001 standards and are certified under the Cyber Essentials scheme, we continually strive to improve our data security processes.

European Data Storage

All data processed and stored by The Data Refinery is located in servers based in the UK and Europe - other hosting locations are available on request.

Single tenancy data architecture

Every customer has their own dedicated data environment, meaning your data can never cross paths with anyone without your permission.

Security maintenance

With each new release, we review our entire security infrastructure to check for any potential security concerns and resolve them before they become an issue.
Customer Success

See how we've helped our customers

How a fully managed data warehouse transformed Perrys analytical capabilities

Perrys have saved countless hours each week and transformed its analytical capabilities by using a fully managed data warehouse to centralise its data and make it readily available for use.
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Perrys Ford car dealership forecourt
More Case Studies

Check out our latest content

Unified Data Source - How to Maximise the Value of your Data

Unified Data Source - How to Maximise the Value of your Data

A unified data source brings data from all sources into a single location, enabling businesses to access all their data in one place to make reliable decisions based on accurate data.
Ryan Mottershead
Ryan Mottershead
January 5, 2022
RFM Analysis for Marketing to Segment Customers

RFM Analysis for Marketing to Segment Customers

RFM analysis is a way of statistically segmenting customers to create targeted groups based on three key attributes of customer behaviour – Recency, Frequency and Monetary Value.
Tom Wardell
Tom Wardell
December 7, 2021
Driving Data Value – Origins of The Data Refinery

Driving Data Value – Origins of The Data Refinery

Coming from a career filled with frustration of disjointed data, our CEO Anna Sutton founded The Data Refinery along with Ed Thewlis to give non-techy people the ability to access the full value in their data.
Anna Sutton
Anna Sutton
November 22, 2021
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Ready to unleash the power of your data?

Whether you want to streamline your reporting, create data-driven marketing segmentations, or just want all your data in one place, we'll show you how The Data Refinery can maximise the value of your data.
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© Binary Factory Limited. All rights reserved.
Product of Shed Data Services / The Data Shed. Built in Leeds, UK.
The Data Refinery is the trading name of Binary Factory Limited. A registered company in England and Wales company number 11062640.