‍Product News

Connections

Tik Tok Ads

Data arriving from Tik Tok Ads is now fully integrated into The Data Refinery’s unified data model. This ensures marketing performance and attribution reports includes data from this advertising channel.

Destinations

Campaigner (Beta)

Segments and queries created within The Data Refinery can now be automatically published to the Campaigner email marketing platform. This allows users to build segments based upon Data Refinery templates or atop our unified data model, before sending that data to Campaigner for onwards activation.

General Improvements

See below for a list of minor improvements and bug-fixes that have landed since our last roundup:

• Update to the Shopify connection to handle shops that transact in multiple currencies.  
• Update to the Product data model to include the `Published At` field, which is sourced from e-commerce systems.
• Updates to revenue breakdown calculations to be more precise with regards to average order value.
• Added a number of stability improvements to underlying data services.
• Applied a number of security fixes to ensure robustness of 3^rd party package usage.

Roadmap

Our roadmap can be viewed  here, and is ever evolving, we strive to ensure that all future features are based upon and prioritised via customer and community feedback.

Want to see these changes in action? Drop us a message and we'll show you how The Data Refinery can work for you! Alternatively, sign up and try out The Data Refinery for yourself.

Other News

Events

We have an exciting schedule ahead for 2024 as the Refinery team hit the roads, in the next couple of months you will find us at:  

Manchester eCommerce Summit 17^th April

Retail Technology Show - 24^th – 25^th April

Futr – 30^th April  

IRX on the 22^nd – 23^rd May

Attending? Please say hello to the team, we are always happy to talk all things data. In the meantime, keep an eye on our Linkedin or Twitter for further event updates!