April 8, 2024
Product News

March '24 - Product News

March was a quieter month here at The Data Refinery, we have been busy working on a raft of improvements that will be fully detailed in our next round up and ready to reveal at our upcoming events this month.
March Product News Roundup

Product News


Tik Tok Ads

Data arriving from Tik Tok Ads is now fully integrated into The Data Refinery’s unified data model. This ensures marketing performance and attribution reports includes data from this advertising channel.


Campaigner (Beta)

Segments and queries created within The Data Refinery can now be automatically published to the Campaigner email marketing platform. This allows users to build segments based upon Data Refinery templates or atop our unified data model, before sending that data to Campaigner for onwards activation.

General Improvements

See below for a list of minor improvements and bug-fixes that have landed since our last roundup:


Our roadmap can be viewed  here, and is ever evolving, we strive to ensure that all future features are based upon and prioritised via customer and community feedback.

Want to see these changes in action? Drop us a message and we'll show you how The Data Refinery can work for you! Alternatively, sign up and try out The Data Refinery for yourself.

Other News


We have an exciting schedule ahead for 2024 as the Refinery team hit the roads, in the next couple of months you will find us at:  

Manchester eCommerce Summit 17th April

Retail Technology Show - 24th – 25th April

Futr – 30th April  

IRX on the 22nd – 23rd May

Attending? Please say hello to the team, we are always happy to talk all things data. In the meantime, keep an eye on our Linkedin or Twitter for further event updates!

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Director of Product at The Data Refinery

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