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February 26, 2025
Using Analytics to get ahead in todays markets

With the incredibly tough trading conditions across the retail sector, how can commerce brands better use the data they already have to improve all aspects of sales, marketing and customer service?

February 17, 2025
You’re not alone - Here’s what every business struggles with (and how we fix it)

The more we engage with new opportunities and customers, the more we notice same themes keep cropping up. Read on to discover some of our client's biggest challenges —and how we have helped to solve them.

February 7, 2025
Shopify vs Magento: Bridging eCommerce data silos, why it’s hard and what you can do about it.

Shopify & Magento are crucial for online sales and data generation, but their different approaches to handling information create unique reporting challenges.

January 13, 2025
The concept of data activation: turning customer data into loyalty & repeat purchases

By putting your new customer data to work using data activation techniques, you can transform your post-Christmas momentum into long-term success.

January 6, 2025
Unlocking the power of Customer Lifetime Value: the secret to Ecommerce success

Now the Christmas madness is over, and you’ve got an influx of new customers, it’s time to get to work to maximise the investment you’ve made.

Product Roundup

December 9, 2024
What's New in November 2024

As we head into the festive period, here are a bunch of new product improvements we have introduced for our customers. We have much more planned for 2025 to further improve e-commerce performance and understanding.

August 7, 2024
What's New in July '24

It’s been a while since we provided intel on our latest product features and improvements. We have been busy attending events and working with new clients, but here are the latest updates to our platform.

April 8, 2024
March '24 - Product News

March was a quieter month here at The Data Refinery, we have been busy working on a raft of improvements that will be fully detailed in our next round up and ready to reveal at our upcoming events this month.

March 15, 2024
Whats New in February '24

It has been another busy month for us here at The Data Refinery. Read on to find out about new feature releases, our latest integration, analytical wizardry and our most recent bug fixes.

February 5, 2024
Goodbye 2023, Hello 2024

What's been going on at The Data Refinery as we kick start 2024- read on for an update on how we closed off 2023 with new feature releases and platform improvements.

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LEGAL

Terms and Conditions

Effective Date:
April 21, 2021
Attribution
Cookie Policy
Privacy Policy

1. Introduction

These terms and conditions apply between you, the User of this Website www.thedatarefinery.co.uk (including any sub-domains, unless expressly excluded by their own terms and conditions), and Binary Factory Limited, the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.

In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by Binary Factory Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Binary Factory Limited and accessing the Website in connection with the provision of such services.

You must be at least 18 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age.

By using the Website, you confirm that you accept these terms of use and that you agree to comply with them.

If you do not agree to these terms of use, you must not use the Website.

2. Other applicable terms

These terms of use refer to our Privacy Policy, which also applies to your use of the Website. Our Privacy Policy, sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using the Website, you consent to such processing and you warrant that all data provided by you is accurate.

We use cookies on our Site to improve experience. Learn about our Cookie Policy here.

3. Information about us

thedatarefinery.co.uk is a Website operated by Binary Factory Limited (“We“). We are a limited company registered in England and Wales under company number 11062640 and have our registered office at Avenue HQ10 - 12 East Parade Leeds LS1 2BH

4. Changes to these terms

We may revise these terms of use at any time by amending this page.

Please check this page from time to time to take notice of any changes we make, as they are binding on you.

5. Changes to the website

We may update the Website from time to time, and may change the content at any time. However, please note that any of the content on the Website may be out of date at any given time, and we are under no obligation to update it.

We do not guarantee that the Website, or any content on it, will be free from errors or omissions.

6. Accessing the Websites

The Website is made available free of charge.

We do not guarantee that the Website, or any content on it, will always be available or be uninterrupted. Access to the Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of the Website without notice. We will not be liable to you if for any reason the Website is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to the Website.

You are also responsible for ensuring that all persons who access the Website through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

The Website is directed to people residing in the United Kingdom. We do not represent that content available on or through the Website is appropriate or available in other locations. We may limit the availability of the Website or any service described on the Website to any person or geographic area at any time. If you choose to access the Website from outside the United Kingdom, you do so at your own risk.

Services of the Binary Factory are covered separately and not by these terms.

7. Prohibited uses

You may use the Website only for lawful purposes.  You may not use the Website:

  • in any way that breaches any applicable local, national or international law or regulation
  • in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect
  • for the purpose of harming or attempting to harm minors in any way
  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam) or
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • not to access without authority, interfere with, damage or disrupt:
  • any part of the Website
  • any equipment or network on which the Website is stored
  • any software used in the provision of the Website or
  • any equipment or network or software owned or used by any third party.

You agree to comply with all applicable privacy and data protection regulations. Further, you agree not to use our services to send us sensitive information where unauthorised disclosure could cause material, severe, or catastrophic harm or impact to The Data Refinery, any data subjects or relying parties. Please note sensitive information includes:

  • Passwords, authentication/authorization credentials
  • Information under strict regulatory or contractual handling requirements (e.g., PCI, HIPAA, and state and federal data security laws) including:
    • Credit Card Information including credit card numbers, CIV numbers (three digit codes for Visa and MasterCard, four digit code for American Express) and magnetic stripe information
    • National Insurance or Social Security Numbers
    • Drivers License Numbers
    • Passport Numbers
    • Government Issued Identification Numbers
    • Financial Account Information
    • Health data
    • Biometric data
    • Personally identifiable information knowingly collected from children under the age of 13 or from online Site directed toward children
    • Real time geolocation data which can identify an individual
  • Passwords, authentication/authorization credentials
  • Information under strict regulatory or contractual handling requirements (e.g., PCI, HIPAA, and state and federal data security laws) including:

8. Intellectual property rights

All Content included on the Website, unless uploaded by Users, is the property of Binary Factory Limited our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner's prior written permission

You may print off one copy, and may download extracts, of any page(s) from the Website for your personal use and you may draw the attention of others within your organisation to content posted on the Website.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on the Website must always be acknowledged.

You must not use any part of the content on the Website for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of the Website in breach of these terms of use, your right to use the Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

9. No reliance on information

The content on the Website is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Website.

Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the content on the Website is accurate, complete or up-to-date.

10. Limitation of our liability

Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to the Website or any content on it, whether express or implied.

We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

  • use of, or inability to use, the Website
  • use of or reliance on any content displayed on the Website
  • loss of profits, sales, business, or revenue
  • business interruption
  • loss of anticipated savings
  • loss of business opportunity, goodwill or reputation or
  • any indirect or consequential loss or damage.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of the Website or to your downloading of any content on it, or on any Website linked to it.

We assume no responsibility for the content of Websites linked on the Website. Such links should not be interpreted as endorsement by us of those linked Websites. We will not be liable for any loss or damage that may arise from your use of them.

11. Viruses

We do not guarantee that the Website will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform in order to access the Website. You should use your own virus protection software.

You must not misuse the Website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Website will cease immediately.

12. Linking To The Website

You may link to the Website, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to the Website in any website that is not owned by you.

The Website must not be framed on any other site, nor may you create a link to any part of the Website other than the home page without our express written consent.

We reserve the right to withdraw linking permission without notice.

13. Third party links and resources in the Website

Where the Website contains links to other websites and resources provided by third parties, these links are provided for your information only.

We have no control over the contents of those websites or resources.

14. Suspension and termination

We will determine, in our discretion, whether there has been a breach of these terms of use through your use of the Website.  When a breach of these terms has occurred, we may take such action as we deem appropriate.

Failure to comply with these terms of user upon which you are permitted to use the Website, and may result in our taking all or any of the following actions:

  • immediate, temporary or permanent withdrawal of your right to use the Website
  • issue of a warning to you
  • legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach
  • further legal action against you or
  • disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

We exclude liability for actions taken in response to breaches of these terms of use.  The responses described in these terms are not limited, and we may take any other action we reasonably deem appropriate.

15. Applicable law

If you are a consumer, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree to that the courts of England will have exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England.

16. Contact us

If you need to contact us, please email us at support@thedatarefinery.co.uk or write to us at The Binary Factory Ltd, Avenue HQ, 10-12 East Parade, Leeds, LS1 2BH.

If we have to contact you, we will do so by e-mail to the address you provide to us when you.

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Attribution
Cookie Policy
Privacy Policy