Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.

  • Supports Universal Analytics (UA)
  • Pull in analytics data to attribute marketing spend to a sale
  • Track customer behaviour across multiple touchpoints
  • Use your analytics data with other data sources to create a unified view of your customers
Google Analytics
Source

Sync your data from Google Analytics

All historical data
Daily sync
These are the tables and data you can expect to have replicated in The Data Refinery's standardised schema. This may change over time.
We're making some changes to this connection. Check back later or contact us for information.
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Table
Column
Campaign Performance
date store campaign source medium users new_users sessions bounces avg_session_duration impressions ad_clicks ad_cost cpm cpc ctr
Web Interaction
date store campaign source medium type channel_grouping transaction_id
Destination

Send data to Google Analytics

For details on how you can use Google Analytics as a data destination, please contact us.
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Related integrations

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Branch
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