Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
Supports Universal Analytics (UA)
Pull in analytics data to attribute marketing spend to a sale
Track customer behaviour across multiple touchpoints
Use your analytics data with other data sources to create a unified view of your customers
Whether you want to streamline your reporting, create data-driven marketing segmentations, or just want all your data in one place, we'll show you how The Data Refinery can maximise the value of your data.