Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.

  • Supports Universal Analytics (UA)
  • Pull in analytics data to attribute marketing spend to a sale
  • Track customer behaviour across multiple touchpoints
  • Use your analytics data with other data sources to create a unified view of your customers

Sync your data from Google Analytics

All historical data
Daily sync

Use The Data Refinery's Google Analytics integration to sync into a dedicated, fully managed data lakehouse. Data from Google Analytics is ready to use however you need.

Authorise the connection using our UI and watch the data roll in, no more pipeline maintenance.

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Refinery Insights

Single view of a customer
Common data model
Built-in analytical models
Automated reports

Google Analytics is compatible with our common data model! 🎉

Your data from Google Analytics can be combined with other Refinery Insights sources to produce a single view of the customer presented in an analytics ready schema - providing full access to all the insights, reports, and segmentations available in The Data Refinery.


Google Analytics is a Standard Connector when using it with Refinery Insights, meaning there will be some configuration required to get all the data correctly working in the common data model.

There may be an additional charge depending on your specific requirements.

Google Analytics isn't currently supported by our common data model. But don't worry! We're always expanding our model.

If you're interested in powering the insights generated by The Data Refinery with data from Google Analytics, please contact us for more information.


Send data to Google Analytics

For details on how you can use Google Analytics as a data destination, please contact us.

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Ready to unleash the value in your data?

Whether you want to streamline your reporting, create data-driven marketing segmentations, or just want all your data in one place, we'll show you how The Data Refinery can maximise the value of your data.