Built on Lakehouse, our CDP links the transactions, interactions and personal data of each of your customers, bringing together the most recent and up to date information to create unique customer profiles ready for segmentation and activation.
All of the information you have relating to a specific customer is held in one place, removing conflicting information from different systems, giving you the true picture of your customer's behaviour.
Our reliable matching process ensures duplicate and like for like customers are captured across system boundaries to create unique Customer Profiles.
The best version of a customer is powered by the most recent and reliable version of your data, allowing you to understand your customer's habits and behaviours without the noise of inaccurate or stale data.
Analysing only a customer's purchase history gives no indication of their intent or pre-purchase habits, while looking at just interactions and marketing engagement does little to show their buying behaviour.
By having all customer data in one place, identify common behaviours prior to engagement or purchase to focus on delivering the right type of communications to potential customers.
Build your own queries to create auto-updating customer segmentations to create the foundations for targeted campaigns to increase conversions and revenue.
Don't have the team to run your own segmentations? Our Advanced Analytics package has a selection of pre-configured statistical models to group your customers for you.
All your customer data is ready for use on any platform. Build and execute strategies from the same data source.
Publish segmented data to a range of SaaS applications to drive marketing campaigns and other operational activities.
Send custom segments to ad platforms to create look-a-like audiences to drive future campaigns with improved targeting.
Replicate your unified data into a data warehouse instance you manage, giving you full accessibility and total control of your data.
Explore your customer data in your existing BI tool or use The Data Refinery's built-in reporting functionalities.